Jul 012021

We’re gonna rock the foundations of All Things Whisky very soon. Big, big news in the coming days. Stay tuned. And…

…start the speculation machine!

 Posted by at 9:46 am

  9 Responses to “Change”

  1. Bet he’s found his Angus. Except the ATW guy’s name is loin…. Sir loin

  2. Change comes from within… but not always quickly.


    • Hi there,

      same changes take time…. but then! But good to know that we are still here.


      • Good to hear from you. While we wait to have our foundations shaken, do you have any recommendations for $100 USD or less? Personally, I’ve been liking Old Ezra 7 (regular and cask) and Knob Creek 9 (regular and cask), even though I don’t find very much variation in the bourbon profile overall.


  3. Hi there,

    hi Jeff

    I am more into Scotch single malts but I find the offerings by Michter’s worth the while… but no idea what they ask for their whiskies where you live.

    You know that I think that whisky especially the Scotch variety has become very boring. Either it is overpriced mediocre standard fare or it is so old that you can not afford these interesting older whiskies anyway nor are you willing to pay that kind of money.
    The newest fad here in Germany is pressing 3-4 3rd fill or plain oak casks into PX sherry hogsheads and sell the result as single cask for the colour blind. And it works at three times the price of a 10-12 year old standard bottling. People buy that naff.

    I think we are on the way towards whisky as a drink for rich old man in their club armchairs again…
    and to be honest I miss good exchanges about whisky and whiskey in blogs or forums like we had them here.
    whiskywhiskywhisky.com has become rather flat in my view and many other bloggers have stopped posting or post very irregularily. That is what I perceive.

    The boom has not gone bust yet but the balloon is losing air gradually.


  4. I think that, fundamentally, blog exchanges about whisky were killed by two trends:

    – Pressure to accentuate the positive
    – A short supply of positive to accentuate

    It’s true that you can still find decent whisky that falls within the average punter’s budget but

    – Much of it is at least somewhat overpriced for what you get, because of increased demand… and generally increased tolerance for overpricing.

    – None of it really lives up to the physics/production-resources-defying hype that has been the hallmark of the “age is overrated/doesn’t matter” era. Recent “innovation” in whisky was primarily achieved though convincing people that it existed where little or none of the genuine article could really be found. Nobody really reinvented the whisky wheel, yet there’s supposedly always something “exciting on the horizon” from those who sell excitement… but very little improved whisky.

    As always in whisky, you pay to play and caveat emptor and all that, but real change in whisky and its market will really only be driven by consumers in piecemeal fashion against an industry that seems will always steadfastly oppose it out of obvious self interest.


  5. In light of Jeff’s post I’m going to be a wee tad arrogant and pat myself on the back.

    Some time around 2014 I had the opportunity to travel a bunch because of my kid playing sports. I was very fortunate in that I most often ended up in markets that were vastly superior to my own and I opted to take advantage of it. Even to the point of calculating that I had 4-5 years to stock up, what my average consumption was and the point at which my dad and uncles declined in their alcohol consumption.

    I ended up buying about 120 bottles of whisky over that time period (which may be few for some around here but it was a good number for me). They were whiskies I really liked and some I’d never tried. Most of them were in the 12-15 year age range but a fair smattering of 18-21 were slotted in there. I got a Parliament for $135 (should have bought more) that retails now at over $300. Should have bought 2. Or 8.

    I’m at the point now where I maybe buy 4-5 bottles a year (Irish, Clynelish) if anything interests me. Most whiskies are out of my price range that I’m comfortable with, even though I can afford more now than then.

    A blind squirrel…

    • Fair enough, but what strikes me, and that’s been echoed by a lot of other posts in various locations over the years, is that citing the value of bunkered bottles is usually done in the context of now largely being priced out of anything really exceptional in a practical, if not absolute, sense. Sure, many people could spend the now far bigger sums required, but they just won’t… much less to drink.

      And understand that that isn’t criticism of those who make those posts, or who bunkered those bottles – sincerely, good for you – but it isn’t a sign of a market that’s trending up in terms of quality and value either.

      For those of us who probably overbought earlier during the craze, there’s a lot of to be said for drinking/sharing that stuff before buying anything else (or it somehow otherwise goes to waste), even if the quality of the earlier bottles is only level with, let alone better than, what you can now buy for more money.

      Because, year by year, and drink by drink, it’s also about opportunity cost – why do I knowingly drink worse when better, and cheaper, is close to hand?


  6. Hi there,

    absolutely yes. Why anybody is willing to pay the prices that are asked for overoptimised flawless but boring standard offerings without much character is beyond me.

    I am not a collector but fortunately I am way behind drinking what I bought years ago.


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